Quilter's Paradise - Newsletter 04/01/10

Hi <%[First]%> <%[Last]%>,

Hello, my Quilters in Paradise!

Can you believe that it's both spring and April already? If you've been following my newsletter, you'll have correctly surmised that I sure am glad that “March Madness” is now behind us. However, my discussions with my husband, Mark, continue at the conference table. As it turns out, we had to make our monthly key strategic decision about what April's coupon should be. Here’s how that discussion played out …

After kicking a bunch of ideas around that we just couldn't get excited about, Mark asked me, “Is there anything that happened in March that naturally leads to what we should do in April?”

“Well, we sold a lot of fabric thanks to the quilt run and March’s coupon,” I replied.

The ensuing silence seemed to foreshadow yet another dead end. And then it hit me. “I know, “ I continued. “We seem to have a lot of fat quarters from the fabric left over on the bolts from all the fabric we sold. Let’s make the coupon good for fat quarters.”

“Makes sense,” he replied mulling it over. “You can save a bundle on a bundle of fat quarters.”

“Exactly.” I cleared my throat to avoid choking on yet another of his play on words. Regaining my composure I said, “The question is: How many fat quarters does one have to get with the coupon to save a bundle?”

“That’s easy,” he confidently replied. “Ten.”

“Why ten?” I asked.

“Simple. It’s easy to remember. And, besides, in my book, you’re a ten, too,” he said gazing at me.

"Where did that come from?" I silently asked myself. Men are such simple creatures, but yes, sometimes, flattery will get you somewhere, just not right now. “Ok, then how much if they buy ten?”

“Again, easy. What’s going on in April?” he countered with a question.

“Easter?”

“Yes, it is this year. But what else? What always occurs in April?”

Of course! “Tax day.”

“Yup … and what is the date that taxes are due?”

“April 15th.”

“See, you remembered. Everyone knows that date. Now, if you use 4 as the number of the month for April, it’s 4-15.”

I stared at him blankly.

“Don't you get it? Just say all the numbers: 10 4 15. Ten fat quarters for 15 dollars.”

Groan. I keep asking myself where he gets all these ideas, but to no avail. All I can say is that "10 4 15" is kinda catchy, works for me and I hope works for you, too.